2016 - 2018 | working with frog

We started our studio in 2016, and we are very lucky that INWOO was selected as a partner by FROG in 2018. Through its channels, we have access to the world's top design projects.

2018 - 2022 | BEING ACQUIRED BY KKB

Founded INWOO online design education, received an angel investment. After that we got a lot of M&A offers. Finally a unicorn company (financing of 550M RMB) with a valuation of 10 billion acquired INWOO studio in 2020.

2022 - 2024 | Doing Design Globally

INWOO believes great design can take startups from obscurity to scale. Now our mission is to generate $1 billion in delta value by applying our best practice modality to brand and product design.

Brand Identity

Brand Strategy & Verbal Identity

Brand Workshops, Strategy & Positioning, Tagline & Slogan Development, Storytelling, Tone-of-voice, Copywriting

Visual Identity

Logo, Color Palette, Font, Brand Graphics & Illustration, Design System

Fundraising & Go-to-Market

Pitch Deck Design, Product Video, Event Collateral, Merchandise, Digital Content, Sales and Marketing Assets

Website Creation

UX & Copy

Site Structure and Navigation, Wireframing, Content Mapping, Messaging & Copy

Website Design

Design System, Brand Graphics, Iconography and Illustrations

Web Development

Website Development, Technical SEO, API integrations, CMS setup, Animations, Interactions and QA

Product Design

User Research & UX Audit

Market & User Research, Stakeholder Interviews, UX & User Flow Analysis, Competitor Benchmarking, User Personas, Analytics Review, User Testing

Ideation and Testing

Workshops, User Journey Mapping, Wireframing and Prototyping, User Testing, Data Collection & Analysis

Interface Design

Design System, Interactive Prototypes, High-fidelity mock-ups, Components and Style Guide

Project
outputs &
evaluation

Performance — After several years of in-depth exploration in the design field, there have been many achievements in both design and business.

Reshaping design

Helped payment app for 7 million users to carry out a new iteration, reshape the new visual style, from the original relatively calm blue to a colorful and diffuse purple.

‍

Increase revenue

Saved a startup through our design. Satisfaction increased from 50% to 80%; Single monthly revenue increased from 150,000 to 3,000,000; Obtained Series A financing of 2 million US dollars.

Enhanc Experience

Help mature products with large user base gain new growth. Core business indicators increased by 40%-50%. Growth revenue scale is in the tens of millions.